Are you using online video to effectively communicate your message and promote your business? Check out the most popular YouTube videos from 2012 and see what trends may influence your content marketing plan.
We can't forget that when consumers are searching online, they are looking for an answer. Content marketing, creates an opportunity for businesses to present these querying prospects with answers to the problems they are trying to solve. Just what you choose to present to them should be closely tied to your business with a focus on providing real value to your customers.
In a hurry to drive the bottom line, many companies are quick to jump on the latest marketing trend or technology in hopes to capture new business. Without any strategy in place, messages may lack substance, relevance and consistency. This ineffective effort will only result in wasted time, resources and money.