Consumer behavior has undoubtedly gone through a significant shift in recent years. When searching for products or services, the Internet has evolved as the most logical resource for just about everything, which has thrust your website into the center of your marketing plan.
Are you using online video to effectively communicate your message and promote your business? Check out the most popular YouTube videos from 2012 and see what trends may influence your content marketing plan.
We can't forget that when consumers are searching online, they are looking for an answer. Content marketing, creates an opportunity for businesses to present these querying prospects with answers to the problems they are trying to solve. Just what you choose to present to them should be closely tied to your business with a focus on providing real value to your customers.